Marketing Performance Specialist

Responsibilities

PPC

• Plan, optimize, implement and manage paid search campaigns
• Ensure all campaigns are in line with the overall digital marketing strategy and optimized according to best practice guidelines
• Manage PPC budget
• Work with the marketing team to develop landing pages, execute, and measure experiments and conversion tests to ensure maximum ROI and lead conversion
• Perform keyword research and manage all bid management
• Analyse activity and performance of all paid search campaigns and report findings

SEO

• Develop and implement an SEO strategy to improve Minit’s presence on the leading search engines
• Maintain your knowledge of the latest SEO techniques and algorithm updates and optimize our strategy accordingly
• Create Analytics and performance reportsEnsure the SEO and social media effectively complement each other
• Create and execute effective link building and outreach strategiesResearch and implement on-site technical SEO such as topic clusters, H1 tweaks, redirects and optimization
• Identify topics for content creation to support overall SEO goals
• Research and identify partnership opportunities across the industry and web
• Collaborate with internal teams to create landing pages and optimize user experience

Social Media

• Design, build and maintain our social media presence
• Help prepare content for our social media channels on a daily basis
• Monitor and evaluate social media performance and create reports on campaigns
• Create competitor analysis reports
• Keep up to date with social media updates and trends

Skills/Experience

• 2+ years of experience in a similar role preferably in B2B
• Proven track record in driving successful PPC and paid search campaigns
• Strong working knowledge of Google AdWords, LinkedIn, and other paid search platforms, as well as Google Analytics and other analytical tools
• Understanding of marketing automation platforms preferable
• Experience working with CMS
• Google AdWords certification preferable
• Strong attention to detail
• Passion for PPC and digital marketing in general
• Ability to read and draw solid conclusions from data as well as the ability to represent that data in a clear and actionable way
• Strong track record in effectively managing budgets
• Strong numerical and analytical skills
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

Language skills

• English - Advanced

Benefits

• Join us on a unique journey to shape the rapidly growing process mining industry
• Significant impact on company growth, product roadmap and the way we do business
• Become part our international team with a growth-focused and friendly culture
• Finding new ways of using Minit together with cutting edge technology (AI, machine learning)
• Work with top people from large corporations, growth stage startups and universities
• Participate on Minit’s growth and success through our equity share option pool
• Based at Minit’s HQ in Bratislava together with the core of our team, home office available
• Floating work hours and high level of autonomy in planning and delivery
• Competitive salary and bonus package equivalent to your expertise and experience

Who we are

Minit is a fast growing technology startup out of Slovakia focused on transforming the way how businesses analyze, monitor and improve their internal processes. The outcome is a significant initial as well as continuous improvement in efficiency up to 30% which on a large scale results in millions of Euros earned or saved. Our clients are spread all around the world with the core being in Europe, but quickly expanding beyond its borders. We are backed by a syndicate of International VCs and Process Mining the industry we are in is predicted to rival high-growth technology areas like RPA and Machine Learning. Minit has also received the BPM Next Innovation Award 2017 as well as BPM Hot Vendor 2017 by Aragon Research based in California and has been voted as Slovak IT Product of the year by PC Revue.